WELCOME TO THE GOALKEEPING CENTRE
The Goalkeeping Centre is an elite goalkeeping development programme based in Stoke-On-Trent, created to support and inspire the next generation of goalkeepers.
Founded by experienced professional coaches Joe Potts and Jack Shirley, The Goalkeeping Centre was built in response to a clear gap in the local area for high-level, specialist goalkeeping provision. Our mission is simple: to deliver a professional, structured, and beyond the ordinary environment where goalkeepers can develop technically, tactically, physically, and mentally.
With experience across both male and female pathways, our coaching team has worked with over 40 professional goalkeepers, held significant full-time roles within the professional game, and coached across 16 different countries worldwide. We bring proven methods, modern coaching practices, and real-world insight from the professional game directly into every session.
THE COACHES
JOE POTTS
Joe brings extensive experience from within the Football League, having previously held the role of Head of Academy Goalkeeping at Walsall FC, Port Vale FC, and Burton Albion.
Throughout his career, Joe has worked with professional goalkeepers including Max Crocombe, Jamal Blackman, and Carl Rushworth, while also playing a key role in supporting numerous academy goalkeepers to secure professional contracts and progress into first-team football.
Joe holds UEFA B Goalkeeping and UEFA B Outfield qualifications and is passionate about long-term goalkeeper development, clear progression pathways, and creating environments where goalkeepers can thrive.
JACK SHIRLEY
Jack has coached within elite academy and senior environments, previously working at Stoke City FC and currently operating within a Premier League club.
His experience includes working closely with professional and international goalkeepers such as Tommy Simkin, Blondy Nna Noukeu, Nathan Broome, Khiara Keating, and Ayaka Yamashita.
Jack holds UEFA B Goalkeeping and UEFA B Outfield qualifications and brings a modern, detail-driven approach to coaching, with a strong focus on technical excellence, decision-making, and match realism.
OUR SERVICES
Group Sessions | Individual Development Sessions
GROUP SESSIONS
Our group sessions are delivered using a structured syllabus, ensuring goalkeepers develop the core technical, tactical, physical, and psychological aspects required in the modern game.
INDIVIDUAL DEVELOPMENT SESSIONS
1-to-1 goalkeeping sessions that provide a highly personalised coaching experience, designed to accelerate individual development and address the specific needs of each goalkeeper.
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